Job brief
Our company is seeking a Web Optimization Manager to spearhead our web analytics and conversion rate optimization efforts across our website and other digital properties.
In this dynamic role, youโll collaborate with product, design, and marketing teams to drive efficient user conversions.
Utilizing a metrics-based approach, youโll analyze visitor segments, optimize checkout processes, and enhance marketing funnels.
If you have a track record of implementing successful web optimization strategies and are passionate about driving growth through data-driven insights, we invite you to apply for this exciting opportunity to make a significant impact at our company.
Responsibilities
- Analyze visitor segments for optimization opportunities
- Discover traffic trends, content planning, and optimization strategies
- Measure and specify changes for checkout/shopping cart improvements
- Measure and optimize all on-site marketing funnels
- Work with Design and Product teams to refine and enhance funnels
- Implement analytics for detailed tracking of user behavior in funnels
Requirements and skills
- 3+ years of analytics experience, preferably in media/digital or marketing/adtech
- Proficiency with Google Analytics, Kissmetrics, Heap, Mixpanel, or similar tools
- Experience with Optimizely, Google Experiments, or similar testing platforms
- Expertise in setting up A/B tests, particularly in customer checkout and sign-up flows
- Ability to create conversion-focused copy
- Self-motivated, resourceful, and capable of prioritizing multiple projects
About: English Jobs Sweden
EnglishJobs.se specializes in recruiting international talent for Swedish companies. Since 2009 we have have helped over 8000 professionals connect with traditional companies such as as Ericsson, Skanska, ABB, Volvo and SAAB as well Swedish startups such as Spotify, TrueCaller, Klarna and Skype. We welcome talent with a multicultural background and knowledge of local cultures, languages and business markets. Industries we cover: Tech, Marketing & Communications, Events, Media, Retail, Travel, Hospitality, Finance, Gaming, Healthcare, Consulting
